This forum is based on Chapter 11: Building Customer Relationships Through Effective Marketing. Based on your reading, respond to the following questions:
- Explain the major components of a marketing strategy that a company might use to attract customers? Be sure to reference the reading.
- What new information technologies are changing the ways that marketers keep track of business trends and customers. You may also consider how the current coronavirus global pandemic is changing marketing strategies (i.e. businesses closing, cities shut down, etc.). Be specific in your response. Use an example of a company, etc.