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Define brand positioning. Explain the reason for positioning and repositioning

Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort?

us the reference below

Kotler, P., & Keller, K. L. (2016). A framework for marketing management (6thed.). Upper Saddle River, NJ: Pearson/Prentice Hall. ISBN-13: 9780133871319

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