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(At least) One slide for each topic below. Reference is

(At least) One slide for each topic below. Reference is suggested below. You can use additional references if needed. 

No images. No bullets. Need more description. 

Topics:

1. What are the different tools used in optimizing web pages? How are they designed?

Reference:

Terrance, A. R., Shrivastava, S., Kumari, A., & Sivanandam, L. (2018). Competitive Analysis of Retail Websites through Search Engine Marketing. Ingeniería Solidaria, 14(25), 1-14.

2. Which tools are best suited for optimizing pages?

Reference:

Ziewitz, M. (2019). Rethinking gaming: The ethical work of optimization in web search engines. Social studies of science, 49(5), 707-731.

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